UGC · Beauty · Wellness · Lifestyle

Content that feels
earned, not staged.

I'm Andreia — a London-based creator making editorial UGC for beauty, wellness, lifestyle and pet brands who want to speak to women with taste, and to women over forty in particular.

Still from a UGC Reel by Andreia — a filmed fragrance ritual
From the ReelsLondon — 2026
BeautyWellnessLifestyleSkincareFragrancePetAgenciesBeautyWellnessLifestyleSkincareFragrancePetAgencies

IAbout

A quiet voice for brands that value taste.

Still from a UGC Reel by Andreia — frame 1Still from a UGC Reel by Andreia — frame 2Still from a UGC Reel by Andreia — frame 3Still from a UGC Reel by Andreia — frame 4

Stills from recent Reels

I make content the way a good film is made — slowly, deliberately, and with an eye on the frame. My work sits at the intersection of editorial photography, considered writing and honest, on-camera presence.

I write, film, direct and edit every piece myself from my home studio in London. That means product is handled with care, decisions are made quickly, and every deliverable arrives with the same voice — mine.

I speak most naturally to women over forty. Beauty that respects mature skin, wellness that takes perimenopause seriously, lifestyle that has actually been lived. If that's the audience your brand cares about, we should talk.

Based
London, United Kingdom
Working
UK · Europe · United States
Specialism
Beauty · Wellness · Lifestyle · Pet
Audience
Discerning women, 40+

IIServices

What I make, and how I make it.

  • 01UGC VideosShort-form video authored to feel earned, not staged.
  • 02Paid Social AdsHook-first creative built for the feed and the media buy.
  • 03Organic Social ContentEditorial content designed to belong on a brand's grid.
  • 04Product ReviewsHonest, considered reviews from a trusted voice.
  • 05Beauty ContentSkincare, makeup and fragrance filmed with a mature eye.
  • 06Wellness ContentPerimenopause, HRT, supplements — treated with care and clarity.
  • 07Lifestyle ContentRituals, interiors and everyday luxury.
  • 08Pet ContentWarm, character-led content featuring two Miniature Pinschers.
  • 09PhotographyStill image capture for product, lifestyle and social.
  • 10Voice OverA warm, considered voice for narration and script reading.
  • 11Script ReadingBrand-supplied scripts, delivered naturally.
  • 12Monthly Content PackagesOngoing partnerships with a consistent creative rhythm.

Every project is scoped individually. Monthly retainers are available for brands looking for a consistent creative rhythm.

IIIPortfolio

Selected work.

01 / 09Creator Education

Creator Education

Self-initiated

Close Up. Low Angle. Mid Shot.

Independent content · not a paid partnership

An educational study of how camera angle re-writes the emotional register of the same scene. A quiet demonstration of filming craft, direction and creative authority.

What this demonstrates

Directorial eye, technical fluency, on-camera confidence.

View on Instagram
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IVProcess

A calm, considered way of working.

Still from a UGC Reel by Andreia — an on-camera piece filmed in natural light
  1. I.

    Brief

    We start with a conversation. Objectives, brand voice, deliverables and the audience you want to move.

  2. II.

    Concept

    I return with a considered creative direction — hooks, formats, references and a shot list.

  3. III.

    Production

    Filmed at natural light in London. Product treated with care. Nothing rushed.

  4. IV.

    Delivery

    Edited, colour-graded and captioned. Two rounds of refinement included as standard.

Studio

Filmed at natural light in London

Delivery

7–10 working days, typically

Revisions

Two rounds included

Rights

Organic included · Paid quoted

VFrequently Asked

The essentials, answered.

  • London, United Kingdom. Available for remote UGC across the UK, Europe and the United States.

  • Beauty, wellness, lifestyle, pet and luxury brands — direct-to-consumer teams, creative agencies and marketing agencies.

  • By scope. Pricing is shaped by deliverables, usage rights, exclusivity and timeline. A tailored quote is shared after our first conversation.

  • Most single-video projects are delivered within seven to ten working days from receipt of product. Larger packages are scheduled together.

  • Yes. Organic-only usage is included as standard; paid social and whitelisting rights are quoted as add-ons.

  • Yes — routinely. Unreleased product and confidential briefs are handled with the discretion you'd expect.

VIContact

Let's work together.

Choose the channel that suits you best. I read every message and reply within two working days.